Sportify

Sportify is a place where sports fans of all levels can discover their passion for sport. In this concept I took care of the brand identity, from the branding to the graphic mood, from signage to advertising artefacts such as posters and playbills. For the logo I started with the letter “S” and, assuming that a ball is used for all sports practised by “Sportify”, I combined the concept of the ball bouncing with the letter S, creating a unique and dynamic symbol