Marpo

The project for the visual identity manual of the Paolo Orsi Regional Archaeological Museum stems from an awareness of the historical and cultural importance of the museum and aims to enhance it as a leading tourist destination. The aim is to convey the museum's uniqueness and importance through graphic design, attracting a wider public and promoting the preservation of the local cultural heritage. The design of the museum is based on the construction of a typographic mark that echoes the geometric shapes of the structure, symbolising the solidity and stability of the historic building. The objective is to create a distinctive, recognisable and memorable brand that conveys the historical and cultural importance of the museum. The visual identity will be applied consistently across different communication media.